Elderidge Wines is a concept branding and labeling project for a family owned winery based in the Barossa Valley, South Australia.
The inspiration of this project was the rich heritage of the winery and its region. The objective was to share this hisory with a contemporary visual language.
1800s arts and crafts motifs and rough textures are matched with contemporary type and bold colours, creating a brand that speaks of the past in a contemporary tone. The range consists of the elegant Ashwood Cabernet Sauvignon, and the colourful Estate Shiraz and Riesling.